Know your fans
Every purchase, visit, and interaction creates data that helps you understand who your fans are and how they behave.
From the first ticket sold to a lasting fan relationship. Upfan connects ticketing, season passes, CRM, fan data, communication, engagement, secondary sales, and analytics in one system. Built primarily for sports clubs, teams, leagues, and tournaments—and flexible enough for festivals, conferences, and other events.

Award-winning innovation in global ticketing
Upfan received the Disruptor Award at TheTicketingBusiness Awards 2025, a global award for the ticketing industry. It validates our vision to take ticketing beyond the sale and connect it with data, CRM, fan engagement, and the entire fan experience.
Trusted by sports clubs, associations, and organizers at home and abroad.




















































































Why Upfan
A sports club needs more than ticket sales. It needs to know who attended, how often they return, what they buy, what interests them, and how to bring them to the next match. Upfan connects ticketing, attendance, data, communication, and engagement throughout the season. The same principle works for tournaments, festivals, conferences, and other events.
Every purchase, visit, and interaction creates data that helps you understand who your fans are and how they behave.
Quizzes, polls, competitions, voting, emails, and push notifications keep fans engaged before, during, and between matches.
Ticketing, CRM, analytics, communication, engagement, and secondary sales work with the same data in one ecosystem.
Everything in one place
Sales, entry, CRM, communication, fan engagement, gamification, and analytics all work with the same data. Fewer tools, more context, and one journey from the ticket to the next visit.
Ticket and season-pass sales
CRM and Fan 360
Communication
Fan engagement and gamification
Secondary sales
Analytics
One connected fan experience
Fan journey step
01 / 05
Every step creates data. Upfan connects it into one fan profile. The same journey works between organizers and attendees for other types of events.
The fan finds their club, matches, tickets, club news, standings, squad, and more in one place.
Securely buys a ticket, season pass, bundle, or another product and keeps everything in one Upfan account.
A dynamic QR code provides fast and secure entry. A ticket stored in the app is ready to scan even without mobile data.
Votes for player of the match, joins quizzes, polls, and competitions, shares feedback, and receives relevant communication.
Based on behavior, the club can reach the fan again with a relevant offer and build loyalty over time.
Every step creates data. Upfan connects it into one fan profile. The same journey works between organizers and attendees for other types of events.
One platform. The whole season.
From the first sale to the season review. Use individual Upfan capabilities as you need them, but their greatest value emerges when they work together.
Sell the way your club needs.
Manage tickets, season passes, sections, assigned seats, price categories, and multiple sales types online and at the box office. Set presale access for season-ticket holders, members, partners, or VIP guests and automatically release unused seats to public sale.
Know the fan, not just the order number.
Purchases, attendance, fan value, ticket types, demographics, transfers, and engagement come together in one profile. The club gains a long-term view of each fan across matches and seasons.
One ticket. One valid entry.
Dynamic encrypted QR codes help protect digital tickets from copying, screenshots, and unauthorized use. The organizer gains greater control over distribution and the fan gets safer entry.
Resale stays under the club's control.
If a fan cannot attend, they can safely transfer or sell the ticket through Upfan. The club sets the rules and price limits and can earn a share from each resale. An unused season pass or ticket becomes a new source of revenue.
A match lasts longer than 90 minutes.
Engage fans before, during, and after the match with quizzes, polls, competitions, voting, and feedback. Every interaction also expands what you know about the fan.
The right message for the right fan.
Send emails and push notifications to your whole audience or specific segments. Reach season-ticket holders, visitors to the last match, VIP fans, or people who have not returned for a while.
Decide with data, not instinct.
Track sales, revenue, attendance, ticket usage, engagement, and communication results. See whether a fan came from social media, the club website, an email campaign, or another sales channel.
Not every fan wants a traditional season pass.
Create match bundles and flexible credits that let fans choose their matches or seats. Clubs can offer the right product even to fans who cannot attend the whole season.
Your brand. Our ecosystem.
Connect ticketing and other Upfan capabilities to your website, app, or existing systems. We can adapt the experience to club colors, logo, and visual identity so fans see one consistent club experience.
Reward fans for loyalty and activity.
Connect attendance, purchases, and engagement with points, benefits, and rewards. Fans gain another reason to return, participate, and build a stronger club relationship.
Fan value does not end at the ticket price.
Offer merchandise, food and drink, ticket upgrades, bundles, VIP products, parking, and other services during checkout. Connect ticketing with more of the club's revenue streams.
From data straight to the next step.
AI analyzes fan data, identifies opportunities, and helps prepare relevant communications, campaigns, and engagement activities. From fans who need to be re-engaged to segments with the greatest potential for another purchase.
Fan 360
Every fan leaves many signals throughout a season. Upfan connects them into one profile, giving the club a complete view instead of isolated orders and spreadsheets.
Ticketing creates data. Upfan turns it into a relationship.
Fan profile
One fan. One profile. A 360° view.
Fan 360
One platform. Two sides of one experience.
For the club
Primary and secondary sales, pricing, distribution, and entry under the club's control.
Build your own database and understand fan purchases, attendance, and engagement better.
Use secondary sales, flexible products, and upsell or cross-sell of merchandise, F&B, tickets, bundles, and other products.
Reach specific segments with relevant content based on how fans buy, attend matches, and respond.
For the fan
Dynamic QR codes reduce the risk of copying and fraud.
Matches, tickets, season passes, club news, quizzes, polls, and more in one account.
If a fan cannot attend, they can safely transfer or resell the ticket under the club's rules.
Fans can vote, compete, respond, and stay connected throughout the season.
What makes us different
Upfan was not built as a basic ticketing system. The platform is designed around the full relationship between club and fan—from purchase through attendance and engagement to the next match.
Season passes, seasons, presale rights, resale, repeat attendance, and fan relationships follow a different logic in sport. Upfan has that logic at its core while remaining flexible for festivals, conferences, and other formats.
Instead of separate orders, you see a long-term fan profile—what they buy, where they go, how often they return, and how they engage.
The ticket journey does not end with the first transaction. Transfer and resale stay in a controlled environment where the club sets its own rules.
Dynamic QR, controlled transfers, and connecting tickets to fan accounts help protect both club and attendee.
CRM is not a separate database. Ticketing, attendance, engagement, and communication data can be used directly for segmentation and campaigns.
Start with what you need today and add capabilities over time. Upfan can serve a club with hundreds of fans or a complex professional organization.
Upfan's greatest advantage is not one feature. It is the way every feature works together.
More than software. A partner for your club.
From initial setup to the platform's next stage, you work directly with a team that understands ticketing, data, and the day-to-day reality of organizers.
01
Every club operates differently. Together, we configure products, sales, access, branding, and processes so Upfan fits how you work.
02
We help with initial setup, migration, team training, and launch. When you need support, you communicate directly with our team.
03
We develop the platform around real needs from clubs and organizers. Our partners are not only users but an important part of its continued development.
Testimonials
"With Upfan, we share a vision of modern ticketing built around a dedicated fan profile, enabling us to work more effectively with data, create targeted offers, and improve communication with our supporters. A major advantage is the unified application for all clubs and the complete solution, including a CRM system, which is an essential part of professional club management, without the need to pay extra for individual services. Thanks to Upfan, we have also introduced into Czech sports the products and ticketing system I had the opportunity to experience while working with the Tampa Bay Lightning in the NHL."
Jakub Mikulík, Executive Manager
HC Frýdek-Místek
"Working with Upfan has been a fantastic experience. Their bespoke ticketing service has been tailored perfectly to our needs, with clear and consistent communication throughout. The partnership has been smooth, professional, and genuinely collaborative—we couldn’t be happier with the results."
Alex Poole, Club Secretary
Evesham United FC
"We were really pleased with the flexibility that Upfan was able to offer which meant that we could tailor the event to suit our needs. Their communication and support throughout setup and delivery was first class. We would definitely recommend Upfan and look forward to working with the company moving forward."
Ollie Williams, Chief Operating Officer
Worcestershire Football Association
"When we were considering a ticketing distributor for the next league season, we prepared a list of items that we would like it to meet. Upfan attracted us primarily because of the future cost savings on ticket distribution via the online platform. And also the possibility of offering loyal fans something extra - discounts, vouchers or other rewards. We want to develop further cooperation on these points."
Petr Jindra, Marketing Manager
FC Vysočina Jihlava
"We chose the Upfan ticketing platform for its innovative team and their ambition to take ticket sales to the next level. We wanted to join forces with like-minded people with bold plans for the future. The platform has delivered speed, innovative solutions, attention to detail, and reliable 24/7 support — all of which we greatly appreciate."
Lukáš Vilkovský, Director
Košice Wolves
Upfan for sports clubs and organizers
Show us how your ticketing and fan operations work today. We will show you what we can connect, simplify, and move forward in one platform.
Whether you are a local club, professional team, league, tournament, or organizer of a major event, Upfan can adapt to the way you work.
Platform customization
Personal onboarding and support
A platform that grows with you